Authored by DAN MCCARTHY Posted April 22, 2015 Filed Under: LIFESTYLE

Whenever Robyn Exton attempt to produce HER, a platform that is social dating app built by ladies for homosexual and bi-curious females, she discovered that the majority (or even all) associated with current internet dating sites in presence for either straight or homosexual everyone was mainly fashioned with guys in your mind.

HER creator and CEO Robyn Exton. Image via Twitter.

“ we was thinking it had been nobody that is ridicous yet create a dating app that has been created by and especially for homosexual or bi-curious females,” she claims. “That’s how it all sort of started.”

HER had been initially launched as being a play that is pure dating app two years back underneath the neogism “Dattch.” Exton noticed about 30 % of users had been already in a relationship, but nonetheless desired to be held through to the thing that was taking place in their particular scenes. Therefore after tweaks and re-branding (Exton’s back ground is with in brand consting), and launches into the UK, Los Angeles, bay area, and new york, HER formally established in Boston this previous weekend. Based on Exton the Hub had been a logical option, as Boston had been among the top towns and cities regarly required.

“Our girls don’t hook up for average of 10 days, therefore there’s a lot longer time when they must be chatting to every other,” she claims. “once you simply have actually a photo of a face you have got absolutely nothing to speak about, so our pages utilize content and events that are local assist girls satisfy one another and talk.”

Exton adds having a laugh: “It’s got most of the lesbians, and exactly what links the lesbian community online.”

When users install the software, pages are presented one at the same time. But alternatively of only a profile image and a swipe-left or interface that is swipe-right the pages integrate Instagram and Pinterest sensibilities, with mtiple photos, individual information, and community social activities “pinned” to a profile. When users “like” each other, communications can be sent, and dialogues will start. Also, the website that is main a blog featuring a spread of lesbian lifestyle content that’s a combination of geo-specific topical articles and much more general filler (ie: “Lesbians and their animals”).

In towns and cities where HER is real time and boasting a working community of users (she remains mum on individual figures), Exton states the reaction was exceptionally good through the LGBTQ community.

“i enjoy that girls come up and say, ‘I’d no concept if I became homosexual or right. We had been just interested. And today I’ve met a girl whom I’m dating, and we nevertheless don’t determine if I’m homosexual or straight but at the least there’s community where i will do this and start to become personally me,’” she says. “Then we’ve had individuals engaged and getting married … showing tattoos they got, or even the pet they met up.”

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